full service
marketing &
PR Agency
THE IMAGE FACTORY
SINCE 1999
Barbera Groenewegen founded The Image Factory 25 years ago. Today, the Rotterdam-based agency is a leading communications consultancy, helping clients stand out in the Netherlands, across Europe, and beyond. The Image Factory is defined by its originality and bold approach.
Barbera: “In the Netherlands, the norm is ‘just act normal, that’s crazy enough.’ The Image Factory sets itself apart by doing the exact opposite.”
Interview with Barbera at Pure Luxe and CHRISTIE'S
why the image factory?
At The Image Factory, we embrace new developments, trends, and techniques, making them our own. We've witnessed the rise of online media, the emergence of social platforms, and the evolution of influencers into professional content creators. And now, we're in the midst of expanding opportunities in online marketing—powerful channels that allow us to create even greater impact for our clients.
We offer the full potential of a 360-degree campaign, where traditional communication channels and new techniques seamlessly complement and reinforce each other. Every campaign is executed with a sharp eye for content—both in aesthetics and effectiveness.
Choosing The Image Factory means choosing a personal collaboration. Here’s what you can expect:
♥︎ More visibility
♥︎ A bold and original vision
♥︎ PR campaigns shaped with your input
♥︎ Optimal return on investment
♥︎ A no-nonsense, direct, and open agency
♥︎ Honest advice that puts our success first
The image factory
success guarantee
why the image factory?
No one wants empty promises. That’s why we offer a unique “SUCCESS GUARANTEE” on select services.
HOW IT WORKS
At The Image Factory, we believe in our expertise—and in your brand. With years of experience, we know where the opportunities lie. After a strategic intake (which is anything but non-binding for us), we provide a campaign recommendation. If your brand aligns with our approach and we see the potential for success, we move forward. Together, we set clear KPIs for your campaign, event, or activation.
These may include:
♥︎ Number of publications
♥︎ Total reach
♥︎ Media value
♥︎ Conversion rates
♥︎ Event attendance
♥︎ And more
AGREEMENT = COMMITMENT
All KPIs are outlined in our “project letter”, detailing terms, rates, and agreements. You pay 75% upfront, following standard billing terms.
The remaining balance is only due when the KPIs are 100% (or more) met and you are fully satisfied.
MEASURING = KNOWING
We track media performance using an independent monitoring system, ensuring objective and reliable results. No guesswork—just real success.
SERVICES:
Our Success Guarantee Applies to:
► PR & storytelling
► Influencer marketing
► Online marketing
► Events
our team
Barbera
Anne
Remko
Kuba
Julia
Fianca
Elles
Sandra