Salt of the Earth is a deodorant brand from England, founded in 2005, making it one of the first natural deodorant brands in Europe. In fact, the first natural deodorant was developed by the same company back in 1993. Salt of the Earth has successfully expanded its range. The brand is 100% natural, vegan, and cruelty-free.
SYMPATHETIC BRAND, UNIQUE LOOK & FEEL
As the name suggests, Salt of the Earth creates deodorants based on salt, which keeps your body naturally fresh. The brand also has a strong focus on sustainability, offering refills and running its factories on renewable electricity.
DEMAND FROM SALT OF THE EARTH
Salt of the Earth wanted more attention in the Netherlands for its products and unique selling points (USPs). With The Image Factory, there was an instant connection.
THE IMAGE FACTORY X SALT OF THE EARTH
The Image Factory delivered the following for Salt of the Earth:
- PR (earned media): Highlighting the products and benefits of Salt of the Earth
- Social media: The Image Factory manages Salt of the Earth's social channels
- Events: Organized a spectacular (workout) event in cooperation with Sanctum Amsterdam for the press and influencers
- Market and marketing consultancy
RESULT
Salt of the Earth has gained visibility in various media in a unique and impactful way. The Image Factory expanded the brand's social media presence and took over the management, including engaging with followers and providing fun responses to their input. Salt of the Earth has been featured in several magazines such as Wendy, Happy in Shape, Vriendin, Winq, and more.
MORE SALT OF THE EARTH FANS
had the opportunity to experience the brand and have been convinced by its qualities. Brand loyalty has been built, with these consumers continuing to use the products. The Image Factory has therefore delivered an optimal return on investment!
Salt of the Earth is a deodorant brand from England, founded in 2005, making it one of the first natural deodorant brands in Europe. In fact, the first natural deodorant was developed by the same company back in 1993. Salt of the Earth has successfully expanded its range. The brand is 100% natural, vegan, and cruelty-free.
SYMPATHETIC BRAND, UNIQUE LOOK & FEEL
As the name suggests, Salt of the Earth creates deodorants based on salt, which keeps your body naturally fresh. The brand also has a strong focus on sustainability, offering refills and running its factories on renewable electricity.
DEMAND FROM SALT OF THE EARTH
Salt of the Earth wanted more attention in the Netherlands for its products and unique selling points (USPs). With The Image Factory, there was an instant connection.
THE IMAGE FACTORY X SALT OF THE EARTH
The Image Factory delivered the following for Salt of the Earth:
- PR (earned media): Highlighting the products and benefits of Salt of the Earth
- Social media: The Image Factory manages Salt of the Earth's social channels
- Events: Organized a spectacular (workout) event in cooperation with Sanctum Amsterdam for the press and influencers
- Market and marketing consultancy
RESULT
Salt of the Earth has gained visibility in various media in a unique and impactful way. The Image Factory expanded the brand's social media presence and took over the management, including engaging with followers and providing fun responses to their input. Salt of the Earth has been featured in several magazines such as Wendy, Happy in Shape, Vriendin, Winq, and more.
MORE SALT OF THE EARTH FANS
had the opportunity to experience the brand and have been convinced by its qualities. Brand loyalty has been built, with these consumers continuing to use the products. The Image Factory has therefore delivered an optimal return on investment!
