WELL-KNOWN STYLING BRAND

BaByliss is known for tools such as hair dryers, straighteners, hair trimmers and curling irons. Its styling tools are easy to use and of high quality.
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STRATEGY

BaByliss wants to become more visible. Another marketing desire of the brand is to show how the products work and what results you achieve with them. Due to The Image Factory's excellent network among the beauty press and influencers, our PR agency was chosen.

The Image Factory X BaByliss

A beauty brand like BaByliss actually inspires us immediately. Steps that were taken for the project:

• PR: paid and editorial attention
• Influencer marketing: videos with interesting tutorials
• Brand events: on the spot activities and influencer/press events
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RESULT

The Image Factory is proud to contribute to the awareness of BaByliss. The brand is in the spotlight through earned publicity and is visible in magazines such as BeauMonde, Elle, Story, Quote, Women's Health, Men's Health, Navenant and many other titles. Influencers and tutorial content inspire people to use BaByliss products themselves. They show how to use the products and what the results can be. Influencers such as @frederiqueligtvoet, @downsyndrome_queen, @roosmarijnwind, @robinsingel and @rienwesselink have given BaByliss maximum exposure.