With 1.3 million insured, VGZ is one of the largest health insurance providers. VGZ approached The Image Factory with the question, “How can we raise awareness of VGZ and the theme of ‘sensible care’ among our target group?” By ‘sensible care,’ VGZ refers to providing better patient care at lower costs.
OBJECTIVE AND METHOD
The goal was to increase the number of downloads of the VGZ Mindfulness App. To achieve this, we crafted a campaign that included influencer marketing. We selected six influencers, each with distinct interests and audiences.
Results:
- We exceeded our (highly measurable) KPIs.
- VGZ gained visibility through relevant and engaging content across various VGZ social channels.
We are extremely proud of the brilliant result of our campaign for VGZ!
With 1.3 million insured, VGZ is one of the largest health insurance providers. VGZ approached The Image Factory with the question, “How can we raise awareness of VGZ and the theme of ‘sensible care’ among our target group?” By ‘sensible care,’ VGZ refers to providing better patient care at lower costs.
OBJECTIVE AND METHOD
The goal was to increase the number of downloads of the VGZ Mindfulness App. To achieve this, we crafted a campaign that included influencer marketing. We selected six influencers, each with distinct interests and audiences.
Results:
- We exceeded our (highly measurable) KPIs.
- VGZ gained visibility through relevant and engaging content across various VGZ social channels.
We are extremely proud of the brilliant result of our campaign for VGZ!
