Babor is a medical skincare brand from Germany known for its effective products tailored to every skin type. What makes this skincare brand special is its strong focus on sustainability, which is reflected in the entire production process. Babor aimed for better positioning in the Netherlands, and after several productive meetings, The Image Factory earned their trust and the assignment.
WORK
To increase Babor's visibility, PR agency The Image Factory:
- Secured numerous publications about Babor and its product lines based on free publicity and editorial attention
- Sourced media: Babor appeared in editorials and advertisements
- Utilized earned media for Babor
- Deployed influencer marketing
- Organized events for press and influencers
RESULT
As a result, we successfully reached the media in a fun and original way. Babor gained the spotlight in both print and online media. The brand was featured in Vogue, Cosmopolitan, Marie-Claire, Nouveau, Elegance, Jan, Margriet, Grazia, and many other titles. Babor also garnered attention in national newspapers like de Telegraaf.
PREFERENCE FOR BABOR
Today, Babor is the preferred choice for a large group of Dutch skincare users. The Image Factory has ensured an optimal return on the marketing budget.
Babor is a medical skincare brand from Germany known for its effective products tailored to every skin type. What makes this skincare brand special is its strong focus on sustainability, which is reflected in the entire production process. Babor aimed for better positioning in the Netherlands, and after several productive meetings, The Image Factory earned their trust and the assignment.
WORK
To increase Babor's visibility, PR agency The Image Factory:
- Secured numerous publications about Babor and its product lines based on free publicity and editorial attention
- Sourced media: Babor appeared in editorials and advertisements
- Utilized earned media for Babor
- Deployed influencer marketing
- Organized events for press and influencers
RESULT
As a result, we successfully reached the media in a fun and original way. Babor gained the spotlight in both print and online media. The brand was featured in Vogue, Cosmopolitan, Marie-Claire, Nouveau, Elegance, Jan, Margriet, Grazia, and many other titles. Babor also garnered attention in national newspapers like de Telegraaf.
PREFERENCE FOR BABOR
Today, Babor is the preferred choice for a large group of Dutch skincare users. The Image Factory has ensured an optimal return on the marketing budget.
