Danish design brand SOFACOMPANY is known for its top-quality contemporary furniture. By handling in-house production, sales, and showrooms, SOFACOMPANY delivers its products at favorable prices.
ORIGINAL APPROACH
To increase visibility in the Netherlands and Belgium, SOFACOMPANY launched a 'pitch.' The Image Factory developed the most original approach and was chosen to execute the marketing and PR strategy.
THE IMAGE FACTORY X SOFACOMPANY
We executed the following for SOFACOMPANY:
- PR: earned media
- Influencer marketing: collaborations with @merelvisscher, @marlienbesselink, @laurenvansam, @chiarachapellano, @tessavanmontfoort, and more
- Media buying: ads, advertorials, and Out Of Home
- Events: store opening in Ghent, Belgium
HIGH VISIBILITY
SOFACOMPANY gained significant visibility, with extensive editorial attention in both the Netherlands and Belgium. The brand was featured in VT Wonen, Vogue, Libelle, Jan Living, Wendy Magazine, Meubel+, and many other titles.
OPTIMAL RETURN ON INVESTMENT
By combining relevant influencer collaborations and Out Of Home visibility, we created a strong PR campaign. The Image Factory became a key point of contact for press in the lifestyle, furniture, and interior industries. As a result, we achieved an optimal return on the advertising and marketing budget.
Danish design brand SOFACOMPANY is known for its top-quality contemporary furniture. By handling in-house production, sales, and showrooms, SOFACOMPANY delivers its products at favorable prices.
ORIGINAL APPROACH
To increase visibility in the Netherlands and Belgium, SOFACOMPANY launched a 'pitch.' The Image Factory developed the most original approach and was chosen to execute the marketing and PR strategy.
THE IMAGE FACTORY X SOFACOMPANY
We executed the following for SOFACOMPANY:
- PR: earned media
- Influencer marketing: collaborations with @merelvisscher, @marlienbesselink, @laurenvansam, @chiarachapellano, @tessavanmontfoort, and more
- Media buying: ads, advertorials, and Out Of Home
- Events: store opening in Ghent, Belgium
HIGH VISIBILITY
SOFACOMPANY gained significant visibility, with extensive editorial attention in both the Netherlands and Belgium. The brand was featured in VT Wonen, Vogue, Libelle, Jan Living, Wendy Magazine, Meubel+, and many other titles.
OPTIMAL RETURN ON INVESTMENT
By combining relevant influencer collaborations and Out Of Home visibility, we created a strong PR campaign. The Image Factory became a key point of contact for press in the lifestyle, furniture, and interior industries. As a result, we achieved an optimal return on the advertising and marketing budget.
